Behind the Seams
Totes made properly. Service done properly.
At The Tote Works, we design and produce custom totes with a level of care that’s increasingly rare. Based in Kentish Town, London, we combine thoughtful design, reliable production, and proper craftsmanship. It's the sort that comes from people who genuinely notice the details.
We’re the tote-making arm of Rocket Products, one of the UK’s most established branded-merchandise suppliers. For over three decades, Rocket has supported thousands of organisations (from global names to local charities) with merchandise that’s made properly and delivered reliably.
The Tote Works is the natural extension of that heritage: a dedicated home for totes that feel intentional, well-finished, and unmistakably yours.
How It Started
The Tote Works didn’t begin with a pitch deck or a grand business plan. It began with clients asking the same thing, again and again:
“Can you make us a better tote?”
Not a catalogue standard. Not something flimsy that gives up after a week. Something with shape. With strength. With pride.
Rocket already had the designers, the production insight, and the people who notice when a handle is 3mm out. So carving out a dedicated service felt obvious. Almost overdue.
The Tote Works wasn’t invented. It grew, naturally, from doing things properly for a very long time.
Why We Exist
Because a tote does a surprising amount of talking.
It’s a walking expression of your brand. It deserves to say the right things.
Because someone has to care about stitching.
We guide, check, test, and advise. We’re hands-on from first sketch to final sign-off.
Because small details are never small.
Handles, materials, Pantones, print techniques - they shape how people remember your tote (and you).
Because responsibility is part of good craftsmanship.
We work with long-standing, audited partners to ensure reliable and responsible production.
We exist to make totes that carry your brand with integrity - supported by the kind of steady service people come back for.
Where We Are
We’re proudly based in NW London’s Kentish Town. Creative, lively, and wonderfully close to good coffee.
Clients visit, ideas get sketched, samples get passed around, and things get made properly.
Daniel Lyons
Founder and Managing Director
Joined the team in 1991
Daniel built the company on a simple belief: look after clients properly and the rest follows.
Rosemary McKee
Account Director
Joined the team in 1994
Clear, careful, and quietly meticulous, Rosemary has a long memory for details and an even longer list of happy clients.
Nikki Gee
Account Director
Joined the team in 1997
Nikki brings decades of practical know-how. She spots issues early, solves them quickly, and has strong (and correct) opinions about handles.
Lana Ziskind
Account Director
Joined the team in 2004
Creative and exacting, Lana turns loose ideas into well-made, good-looking totes — with a calmness that defies deadlines.
Danny Smith
Lead Tote Designer
Joined the team in 2004
Danny has designed thousands of totes and still treats each new one like it matters (because it does). Detail-driven and quietly brilliant.
Monika Sustrova
Production and Logistics
Joined the team in 2005
Monika keeps the whole production flow running smoothly. Calm, organised, and somehow always ahead of schedule.
Marilyn Noel
Senior Account Manager
Joined the team in 2012
Warm, precise, and endlessly patient. Marilyn supports clients with clarity and care.
Dusica Vojnic Kortmis
Tote Designer
Joined the team in 2018
Dusica blends creativity with practicality, bringing fresh thinking to every shape and structure.
Gersh Grosberg
Special Projects
Joined the team in 2007
Gersh handles complex briefs with a steady hand and a talent for untangling tricky requirements.
Jono Milner
Special Projects
Joined the team in 2011
Jono brings structure and calm to the more technical parts of tote development.
Jana Kocianova
Head of Accounts
Joined the team in 1999
Precise, dependable, and quietly essential. Jana keeps the numbers as organised as the totes.
Hana Rezkova
Accounts Assistant
Joined the team in 2018
Supportive and organised, Hana helps keep everything running smoothly behind the scenes.
Daniel Munn
Senior Account Manager
Joined the team in 2018
Daniel combines clear communication with careful planning — a steady presence for clients and colleagues.
Carolina Rodrigues
Account Manager
Joined the team in 2021
Thorough, thoughtful, and friendly, Carolina brings energy and care to every project.
Chloe Sansom
Senior Account Manager
Joined the team in 2020
Chloe blends creativity with organisation, guiding clients with calm, clear advice (and very high standards).
Michael Prescott
Production
Joined the team in 2023
Michael supports production with accuracy and focus, ensuring every detail is done properly.
Tali Davis
Junior Account Manager
Joined the team in 2023
Warm, diligent, and quick to learn, Tali keeps projects moving from first enquiry to final approval.
Antoniya Sinorska
Account Manager
Joined the team in 2024
Antoniya brings a careful, client-focused approach to each tote project.
Charlee Butcher
Sales Coordinator
Joined the team in 2024
Friendly, attentive, and organised — Charlee is often the first warm voice clients hear.
Megan Sheeran
Design
Joined the team in 2023
Megan brings creativity and clean visual thinking to artwork, layouts, and tote visuals.
Toby Dixon
Production
Joined the team in 2023
Reliable, steady, and hands-on — Toby helps ensure every tote leaves us looking as it should.
What This Means for You
When you work with The Tote Works, you’re not dealing with an automated portal or a distant factory.
You’re working with an experienced, steady, and wonderfully human team who take pride in doing things properly.
Totes made with care. Service with integrity. A partner who looks after your brand.
